I’m a New Zealand-based journalist and editor with experience in mass-market and lifestyle magazines, as well as custom content creation, copywriting, editing and media/content strategy and implementation.
I am a storyteller. A story is a story, no matter if it’s printed on paper, published online, posted to a social media page or discussed in a podcast. A true tale, an epic yarn, a juicy nugget of content; they’re all the same - but it’s the fundamentals of good journalism, the craft of writing and the knowledge and understanding of the audience or the client that makes a good yarn great.
Anyone can create content, but not everyone can tell a story. Your story.
I’m passionate about telling stories. As a former deputy editor of New Zealand Woman’s Weekly, I’ve been fortunate enough to share some of our best and brightest’s biggest moments - from All Black weddings and television stars’ candid confessions, through to the awe-inspiring, jaw-dropping tales of ordinary Kiwis doing extraordinary things, I’ve covered it all. I’ve also written for publications such as Woman’s Day, The Australian Women’s Weekly, Food and Taste, as well as various newspapers and websites.
Content creation with heart
I’ve told the stories of several big Kiwi brands, such as The Warehouse, Ziera and the University of Auckland by creating, writing and editing custom content in the form of especially-crafted magazine-style catalogues and publications. If you’ve got the idea, but don’t know how to turn it into articles, blogs, books, newsletters or podcasts, get in touch for a personalised plan.
Editing copy
Have a piece of writing that you’ve worked on, but it’s not quite where you want it to be? I specialise in editing and crafting clear, concise and snappy copy that’s exactly your story and your voice, but with zero errors and zero hassle.
Words for everywhere
Whether it’s a caption on a website, an important email, a speech you just have to get right, a pitch, an article or an entire magazine, I can help by making sure your words ring true to your audience. With a vast network of contacts and relationships, as well as a sound understanding of Kiwi attitudes, culture and appetite, I can make the magic happen - fast, and just as you wanted.
Today, I consult and work with brands, organisations and individuals to tell their stories to the people who matter to them, with heart, soul and flair.
Get in touch!
kellyjbertrand@gmail.com
+64210432267
@kellyjbertrand